You can now connect Google Analytics 4, Google Tag Manager, and Facebook Pixel to your Cademy minisite and courses - just add your tracking ID and we’ll handle the rest.

With these tools, you can:

• See where your learners are coming from (geography, device, referral source).

• Track how long they stay on each page and what actions they take.

• Attribute sales to specific Google Ads or Facebook/Instagram campaigns.

Perfect for course providers running paid ads or optimising their site performance. We even push purchase events and associated data, to allow you to measure conversion, ROI, and more.

You’ll find this in Settings → Custom Code, under the “Tools” section.

Available from the Pro plan and higher.